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Effective Local Search And Online Marketing Strategies

By John Arthur on June 25, 2010

We know that street signs and billboards encourage motorists and pedestrians alike to visit an Italian restaurant, a drive-thru fast food chain, or a local pharmacy. But things are different online. When it comes to online marketing strategies such as local search marketing, Google AdWords Management, and Google Maps Optimisation a different set of rules apply.

In these days of increased internet usage by consumers your business needs local presence to gain more customers, generate sales, and become more visible in the local market. The growing use of the internet as a way of finding businesses has led to the development of effective local search and online marketing strategies.

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Applying local search engine optimisation is a way of geo-targeting the local market with your products and services. Localising your SEO strategy is an effective way to target specific local markets and demographics where your service is concentrated. So when you are a plumber in Sydney then you will need to target keywords like "plumber Sydney" or "Sydney based plumber" when marketing your business through the Internet.

Having your business listed in Google Maps via the Google Places platform and will put your business in a position to take advantage of local search. To appear on the map space on the first page of Google you will need to optimise your listing, website and offsite strategy. This is something you can do or something you can have a web design company complete on your behalf. A website optimised for a local market and a specific keyword will have a better chance of gaining local search visibility.

Google Maps Optimisation

As mentioned above, by building a strong profile through Google Places you can get higher traffic numbers via local search than your more established competitors.

Unlike using local business directories, Google Maps is an effective medium in local search marketing because you can help people find your business quickly on the Internet and in the real world as well. To make local search work, your Google Maps profile need to include additional content such as photos and videos, customer reviews, and category optimisation. You also have to make sure that Google verifies your business profile.

Local Business Directories

Take advantage of the online business directories, yellowpages.com.au and whitepages.com.au, by getting listed in these popular Australian websites. These sites will help you gain prominent position in any local search.

Venture into Social Media

Another effective local search marketing strategy is the use of social media websites like Facebook and Twitter. Go to where the crowd is. In this way, you can get a feel on how customers feel about your products and services and get in touch with them at the same time.

Effective Back Linking

The more quality back links you have, the greater chance that your website will be listed in the first page of the targeted search engine. In local search marketing, you need to get or create as many back links as possible in directories and third-party sites that are locally based.

These are just some of the local search strategies and ideas that you can implement for your online marketing campaign. If you need professional assistance, get help from a web design company that helps you implement an effective local search marketing strategy.

Original article published on SooperArticles.com

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